Saturday, June 04, 2011

Be the next SM GTW: Redhead Girl




Are you 15 - 25 years old and at least 5'1" in height?
Do you want to be the next SM GTW Image Model for Redhead line?
Redhead is SM's GTW brand that is so fashionable and at the same time right on the budget.

3 Lucky Girls will be the next ambassadress of the brand
Who knows it could be you.





  I. On-Ground – redhead VIRTUAL CATWALK
In order to join the contest thru the on-ground redhead Virtual Catwalk, all interested participants must:
  1. Make a single-receipt purchase of P499.75 of any redhead item from the GTW department at SM Department Store. Valid receipts are from June 2-June 30, 2011.
  2. Visit the redhead Virtual Catwalk booth to get the registration form from the sales associate present at the booth.
  3. The receipt and filled out registration form must be presented and surrendered to a redhead sales associate stationed in the booth in order to avail of a free mini make-over at the Maybelline make-up booth worth P500. Have their whole body picture taken by the photographer stationed at the redhead Virtual Catwalk booth(see below for tour schedule)*
  4. Booth will be open from 10am to 7pm at the designated schedules.
* All pictures will be posted online at www.gtwredhead.com by the sales associate present in the venue.
Tour Schedule:
First Leg Second Leg Third Leg Fourth Leg
June 11-12 (Sat-Sun) June 17-18 (Fri-Sat June 22-23 (Wed-Thu) June 25-26 (Sat-Sun)
SM ORTIGAS
(GTW department)
SM NORTH EDSA
(GTW department)
SM MAKATI (Concourse, fronting SM Supermarket)
SM MALL OF ASIA
(GTW department)

SM MANILA
(GTW department)
SM SAN LAZARO (GTW department)

SM CUBAO
(2nd floor, banister area)
SM PAMPANGA
(GTW Deaprtment)


II. Online – redhead VIRTUAL CATWALK
In order to join the contest thru the online redhead Virtual Catwalk, all interested participants must:
1. Make a single-receipt purchase of P499.75 of any redhead item from the GTW department at SM Department Store. Valid receipts are from June 2-June 30, 2011.
2. Go thru the following Steps online:
a. Step 1 – Fill out the registration form online at www.gtwredhead.com
      • Name
      • Email address
      • Facebook username
      • Home/Office Address
      • Contact number
b. Step 2 – Upload a clear photo of a single-receipt purchase of P499.75 of any redhead item from the GTW department at SM Department Store.
c. Step 3 – Upload their whole body picture online as per the example shown and based on the following guidelines:
c1. Photos to be uploaded should be in .jpeg, .png, .gif format, 72-100 DPI, minimum dimension is 350x300pixels, maximum dimension 1024x768pixels and maximum photo is 2mb.
c2. Entries should not contain any of the following to be considered valid:
  • Obscene, pornographic, or sexually-explicit content or information
  • Content that is considered offensive to the users, such as those which encourage the commission of an illegal, immoral or threatening activity, promote harassment, racism, hatred or discrimination against any group or individual, or provide information which you know are false, misleading, or harmful to any group or individual
  • Content which shows strong support or opposition to any political or religious group or person
  • Content which are defamatory or libelous in character or those which violate the privacy of any group or individual
  • Content which infringe upon the rights of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party’s intellectual property rights
d. Step 4 – Click on the tick box* and click submit.
* I certify that I have the rights on the photo to be submitted. By uploading this entry, I understand that Redhead has the
right to use the entry without limitation.
Participants can submit photos online from June 2-June 30, 2011.

B. MECHANICS FOR TOP 12 FINALISTS:
1. SM representatives will select the top 12 participants on July 2, 2011 at SM Corporate Office Training Center, 3pm.
    • Criteria for Selection:
      • 60% Over-all Look
        - participant must have a pretty face, proportioned and slender body, and an ‘x’ factor.
      • 30% Over-all Character
        - participant must have a pleasing and vivacios personality, be out-going, and confident
      • 10% Style
        - participant must express her indiviually and character well through her choice of clothes. Her own outfits must be well put togerher, stylish and chic.
2. Final 12 will be notified via:
    • Registered Mail
    • E-mail
    • Voice call
    • Website announcement
3. Top 12 participants will win L’Oreal gift packs worth P1,852.00.
4. Top 12 finalists will also undergo a series of trainings and challenges on July 4, 2011, SM DEPARTMENT STORE, CUBAO, 4th Flr, Training room P. Tuazon Blvd, Araneta Center, Quezon City, 8am.
      • Challenge # 1 Photograph like a model 
      • Challenge # 2 Runway challenge
      • Challenge # 3 Model Dress and Make-up
      • Challenge  # 4 Talk like a model
5. Should any participant fail to attend the training session, they will be disqualified to continue the search.
6. The 12 participants’ profiles will be uploaded in the Redhead Finalists tab for voting on July 4, 2011
How to Vote
  • Log on to www.gtwredhead.com and click on Redhead Search Tab
  • Click on a thumbnail to view an entry
  • To vote for an entry, click on the Vote button at the bottom of the photo
  • Fill out registration form
  • A confirmation message will appear to confirm your vote.
  • A limit of 3 votes per email address will be applied.
7. Voting will start July 4, 2011, Monday, 12:00am and will end at July 25, 2011, Monday, 11:59am.
8. There will be a daily update of the GTW redhead girl search voting results on the billboard site in EDSA

C. MECHANICS FOR TOP 3 WINNERS:
1. Determination of 3 winners will be done at SM Corporate Office with a DTI representative to witness the proceeding on July 25, 2011; 4pm.
2. Top 3 will be judged based on the following criteria:
      i. 30% Challenge # 1 Photograph like a model
      – The participant must be photogenic, know how to pose and angle themselves so they look good in the photo, long lean and also sell the product (when people see the photo, they will want to buy the clothes)
      ii. 30% Challenge # 2 Runway challenge - The participant must have a “strong” ramp that has a good stride and is well paced. She must also be coordinated and have a firm grasp on cues and blocking sequences. iii. 15% Challenge # 3 Model Make-up and Dress
        - The participant must know how to put make-up and dress up (both for model casting events and special functions) like a professional model would
      iv. 15% Challenge  # 4 Talk like a model
        - The participant must know how to act and talk like a professional model. They have to have an alluring and personable personality so casting agents and fashion houses will want to book them
      v. 10% Public Vote
        – the number of public vote participant garners.
3. In case of a tie, the same judges will rate the contestants using the set criteria while voting percentages will remain the same.
4. Announcement of 3 winners will be done via press conference which will be held at the Concourse, SM Makati on July 26, 2011; 4pm.
5. Winners must present the following proof to claim prizes
    a. Any Valid ID (with photo) b. Registered Mail
6. Winners may claim their prizes in SM Corporate Office. The prize for each winner (total of 3 winners) will be P60,000 worth of 12 month contract with SM Department Store.
7. Prizes are not convertible to cash. 20% tax from the prizes exceeding P10,000 will be shouldered by SM Department Store.
8. Unclaimed prizes after sixty (60) days of notification through registered mail will be forfeited with prior DTI approval.
9. By joining this contest, participants agree to allow SM Department Store Girls Teens Wear to use their photos to any SM Department Store PR related campaigns and to participate in promo advertisements (publication of broadcast winners’ names and photos) without additional consideration. To the extent allowed by law, acceptance of the prizes constitutes permission for SM to publish the winners’ name and/or show them on ads without prior notice and without additional consideration.
10. All employees of SM, their agencies/third party suppliers, and their relatives up to the second degree of consanguinity or affinity are disqualified from joining the contest.
11.The contest organizer’s decision is final with the concurrence of DTI.



Would love to see who will be the lucky 3 girls. And would love to shop together with them.
Happy Chuckling Day! :-)

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